Digital Media Buying and Planning Certification

The IAB Digital Media Buying and Planning Certification (DBPC) is a defining industry credential for digital media buying and planning professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DBPC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DBPC designation. Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience-targeted advertising space to deliver a designated marketing initiative. Digital Media Buying and Planning Certification Website

More than two years of education or training after high school required? No

More than two years of work experience required? No

Oral or Written Exam Required? Yes

Renewal Required? Every 2 Year(s)

Renew through Continuing Educational Units(CEU)? Yes

Renew through Re-Examination? Yes

Renew through Continuing Professional Development(CPD)? No

Does applicant have choice of at least two options from above for renewal (CEU, CPD, or exam)? Yes

This certification is related to military occupational specialties.
Read more about certifications related to military occupations.