Occupation information for Advertising and Promotions Managers District Of Columbia

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Typical education needed for entry: Bachelor's degree

Typical work experience needed for a job in this occupation: Less than 5 years work experience

Typical on-the-job training once you have a job in this occupation: No on-the-job training

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• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
• Coordinate with the media to disseminate advertising.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Plan and execute advertising policies and strategies for organizations.
• Prepare and negotiate advertising and sales contracts.
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Tools:

• Desktop computers
• Laser fax machine
• Notebook computers
• Personal computers
• Scanners

Technology:

• Analytical or scientific software
• Customer relationship management CRM software
• Data base user interface and query software
• Video creation and editing software
• Web page creation and editing software

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