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Occupation information for

Advertising and Promotions Managers
District Of Columbia

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description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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details

Currently Employed: 542

Projected Annual Job Openings: 20

Typical Hourly Wage: $32.95 - $60.03

Typical Annual Salary: $68,500 - $124,800

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typical training

Typical education needed for entry: Bachelor's degree

Typical work experience needed for a job in this occupation: Less than 5 years

Typical on-the-job training once you have a job in this occupation: None

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typical job duties

  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
  • Gather and organize information to plan advertising campaigns.
  • Confer with clients to provide marketing or technical advice.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Train and direct workers engaged in developing and producing advertisements.
  • Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
  • Prepare and negotiate advertising and sales contracts.

tools & technology


Tools:
  • Desktop computers
  • Notebook computers
  • Personal computers
  • Personal digital assistant PDAs or organizers
  • Tablet computers

Technology:
  • Analytical or scientific software
  • Data base user interface and query software
  • Desktop publishing software
  • Graphics or photo imaging software
  • Web page creation and editing software

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