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Occupation information for

Marketing Managers
District Of Columbia

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Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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Currently Employed: 1,520

Projected Annual Job Openings: 60

Typical Hourly Wage: $49.21 - $80+

Typical Annual Salary: $102,400 - $166,400+

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typical training

Typical education needed for entry: Bachelor's degree

Typical work experience needed for a job in this occupation: 5 years or more

Typical on-the-job training once you have a job in this occupation: None

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typical job duties

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

tools & technology

  • Desktop computers
  • Notebook computers
  • Personal computers
  • Personal digital assistant PDAs or organizers
  • Tablet computers

  • Analytical or scientific software
  • Customer relationship management CRM software
  • Data base user interface and query software
  • Electronic mail software
  • Graphics or photo imaging software

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