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Occupation information for

Marketing Managers
District Of Columbia

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description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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details

Currently Employed: 1,520

Projected Annual Job Openings: 60

Typical Hourly Wage: $46.35 - $80+

Typical Annual Salary: $96,400 - $166,400+

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typical training

Typical education needed for entry: Bachelor's degree

Typical work experience needed for a job in this occupation: 5 years or more

Typical on-the-job training once you have a job in this occupation: None

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typical job duties

  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Initiate market research studies or analyze their findings.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

tools & technology


Tools:
  • Desktop computers
  • Notebook computers
  • Personal computers
  • Personal digital assistant PDAs or organizers
  • Tablet computers

Technology:
  • Analytical or scientific software
  • Customer relationship management CRM software
  • Data base user interface and query software
  • Electronic mail software
  • Graphics or photo imaging software

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