Occupation information for

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Currently Employed: 3,525

Yearly Projected Openings: 160

Typical Hourly Wage: $38.75 - $72.35

Typical Annual Salary: $80,600 - $150,500

• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• Assign, supervise and review the activities of public relations staff.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Respond to requests for information about employers' activities or status.
• Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
• Manage communications budgets.
• Draft speeches for company executives, and arrange interviews and other forms of contact for them.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.

• Desktop computers
• Notebook computers
• Personal computers
• Scanners
• Special purpose telephones

• Desktop publishing software
• Electronic mail software
• Graphics or photo imaging software
• Video creation and editing software
• Word processing software