Occupation information for

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Currently Employed: 4,404

Yearly Projected Openings: 310

Typical Hourly Wage: $22.69 - $43.73

Typical Annual Salary: $47,200 - $91,000

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Seek and provide information to help companies determine their position in the marketplace.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Monitor industry statistics and follow trends in trade literature.
• Measure and assess customer and employee satisfaction.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Forecast and track marketing and sales trends, analyzing collected data.
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

• Desktop computers
• Notebook computers
• Personal computers
• Personal digital assistant PDAs or organizers
• Tablet computers

• Analytical or scientific software
• Customer relationship management CRM software
• Data base user interface and query software
• Information retrieval or search software
• Project management software