Occupation information for Market Research Analysts and Marketing Specialists District Of Columbia

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description

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

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details

Currently Employed: 7,160

Projected Annual Job Openings: 940

Typical Hourly Wage: $29.85 - $54.33

Typical Annual Salary: $62,100 - $113,010

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typical training

Typical education needed for entry: Bachelor's degree

Typical work experience needed for a job in this occupation: No work experience

Typical on-the-job training once you have a job in this occupation: No on-the-job training

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typical job duties
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Measure and assess customer and employee satisfaction.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Monitor industry statistics and follow trends in trade literature.
tools & technology
Tools:
  • Desktop computers
  • Notebook computers
  • Personal computers
  • Personal digital assistant PDAs or organizers
  • Scanners

Technology:
  • Analytical or scientific software
  • Customer relationship management CRM software
  • Data base user interface and query software
  • Enterprise resource planning ERP software
  • Information retrieval or search software
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