Occupation information for Public Relations Specialists District Of Columbia

Watch Job Video
description

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Compare Skills
details

Currently Employed: 19,120

Projected Annual Job Openings: 2,030

Typical Hourly Wage: $37.05 - $68.22

Typical Annual Salary: $77,060 - $141,890

See Job Listings (712) Find Businesses
typical training

Typical education needed for entry: Bachelor's degree

Typical work experience needed for a job in this occupation: No work experience

Typical on-the-job training once you have a job in this occupation: No on-the-job training

Find Training
typical job duties
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Post and update content on the company's Web site and social media outlets.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Write press releases or other media communications to promote clients.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Coach client representatives in effective communication with the public or with employees.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
tools & technology
Tools:
  • Desktop computers
  • Laser printers
  • Notebook computers
  • Personal computers
  • Photocopiers

Technology:
  • Customer relationship management CRM software
  • Data base user interface and query software
  • Graphics or photo imaging software
  • Web page creation and editing software
  • Web platform development software
more info

Explore Careers

Salary Info

Resumes + Applications

Employer Research