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Occupation information for

Public Relations Specialists
District Of Columbia

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description

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

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details

Currently Employed: 9,450

Projected Annual Job Openings: 260

Typical Hourly Wage: $27.02 - $59.02

Typical Annual Salary: $56,200 - $122,800

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typical training

Typical education needed for entry: Bachelor's degree

Typical work experience needed for a job in this occupation: None

Typical on-the-job training once you have a job in this occupation: None

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typical job duties

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
  • Coach client representatives in effective communication with the public or with employees.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Purchase advertising space or time as required to promote client's product or agenda.

tools & technology


Tools:
  • Desktop computers
  • Laser printers
  • Notebook computers
  • Personal computers
  • Special purpose telephones

Technology:
  • Data base user interface and query software
  • Graphics or photo imaging software
  • Video creation and editing software
  • Web page creation and editing software
  • Web platform development software

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