Occupation information for

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Currently Employed: 9,299

Yearly Projected Openings: 450

Typical Hourly Wage: $24.08 - $55.09

Typical Annual Salary: $50,100 - $114,600

• Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
• Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
• Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
• Coach client representatives in effective communication with the public or with employees.
• Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
• Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
• Purchase advertising space or time as required to promote client's product or agenda.

• Desktop computers
• Laser printers
• Notebook computers
• Personal computers
• Special purpose telephones

• Graphics or photo imaging software
• Video creation and editing software
• Web page creation and editing software
• Web platform development software
• Word processing software