Occupation information for Advertising Sales Agents District Of Columbia

description

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

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details

Currently Employed: 940

Projected Annual Job Openings: 110

Typical Hourly Wage: $25.06 - $39.87

Typical Annual Salary: $52,120 - $82,930

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typical training

Typical education needed for entry: High school diploma or equivalent

Typical work experience needed for a job in this occupation: No work experience

Typical on-the-job training once you have a job in this occupation: 1 to 12 months on-the-job training

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typical job duties
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Locate and contact potential clients to offer advertising services.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Process all correspondence and paperwork related to accounts.
  • Draw up contracts for advertising work, and collect payments due.
  • Deliver advertising or illustration proofs to customers for approval.
tools & technology
Tools:
  • Desktop computers
  • Notebook computers
  • Personal computers
  • Personal digital assistant PDAs or organizers
  • Special purpose telephones

Technology:
  • Calendar and scheduling software
  • Customer relationship management CRM software
  • Data base user interface and query software
  • Desktop publishing software
  • Electronic mail software