Occupation information for Writers and Authors United States

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description

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

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details

Currently Employed: 151,200

Projected Annual Job Openings: 15,500

Typical Hourly Wage: $24.51 - $50.48

Typical Annual Salary: $50,980 - $105,000

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typical training

Typical education needed for entry: Bachelor's degree

Typical work experience needed for a job in this occupation: No work experience

Typical on-the-job training once you have a job in this occupation: More than 1 year on-the-job training

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typical job duties

Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Vary language and tone of messages based on product and medium.
Present drafts and ideas to clients.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Conduct research and interviews to determine which of a product's selling features should be promoted.
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.

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